Trade show and exhibition stand design: transforming ideas into reality
Exhibition stand design: more than what you see
Esplora designs booths and exhibition spaces based on each brand’s values, identity, and goals. We look for original and innovative solutions to transform an idea into an effective and impactful stand.
Personalized consultation
Listening to the client and their needs is the foundation on which we build the booth. A team of experienced designers is made available to listen to every need and find the perfect solution. We support each client in choosing materials, design, and space organization, ensuring solutions that reflect the corporate identity and budget.
Sophisticated design software
ARCHICAD and SketchUp, combined with advanced 3D renderings, allow a preview of the booth design, making changes prior to its physical creation. Constant comparison is essential to ensure a result in line with each client’s expectations.
Details that make a difference
Trade show booth design requires extreme attention to detail. Even the smallest detail can determine the success of a trade show. Although a booth’s purpose is to attract attention, it is above all a space for creating new business opportunities.
Creative space design
Creating a trade show setup requires a good deal of creativity combined with in-depth knowledge of materials, space and furniture solutions.
The elements that our architects must consider include:
A custom-made stand ensure much prestige and moreover is completely customizable.
The process begins with identifying the functional areas: welcoming, product presentation, networking areas, etc. The goal is to optimize visitor flows to create a usable and functional path.
Our designers must decide which materials to use for the floor, walls and ceiling. The Lighting must also be considered, as it is the key to creating the desired atmosphere.
The visual aspect should be enhanced by graphics, colors, logos, and text that will attract attention and at the same time expressing the essence of the brand.
Screens and interactive media enhance the visitor experience, making it more engaging.
Find out how we can make your booth unique
Esplora’s method: strategic design
The core of our projects is understanding the clients, the trade fair and the audience. Our architects during the design phase consider all that concern the firm, as the background, the sold products and the communication too. In a not very dissimilar way a fair trade event has unique and peculiar characteristics.
Esplora sets itself in the middle, facilitating the connection between the firm and the public.
