Trade show and exhibition booth design: transforming ideas into reality
Exhibition booth design: more than meets the eye
Explora designs booths and exhibition spaces based on each brand’s values, personality, and goals. We use original and innovative solutions to transform an idea into a visually striking and strategically effective display.
Personalized consultation
Listening to the client and their needs is the foundation on which we build the booth. A team of experienced designers is made available to listen to every need and find the perfect solution. We support each client in choosing materials, design, and space organization, ensuring solutions that reflect the corporate identity and budget.
Sophisticated design software
ARCHICAD and SketchUp, combined with advanced 3D renderings, allow a preview of the booth design, making changes prior to its physical creation. Constant comparison is essential to ensure a result in line with each client’s expectations.
Details that make a difference
Trade show booth design requires extreme attention to detail. Even the smallest detail can determine the success of a trade show. Although a booth’s purpose is to attract attention, it is above all a space for creating new business opportunities.
Creative space design
Creating a trade show setup requires a good deal of creativity combined with in-depth knowledge of materials, space and furniture solutions.
The elements that a creative designer must consider include:
A modular booth is the ideal choice when looking for versatility and an adaptable set-up for different exhibition occasions. A custom-made booth ensures greater prestige and is fully customized.
The process begins with identifying the functional areas: reception, product presentation, meeting spaces, etc. The goal is to optimize visitor flows to create a usable and functional route.
The designer must decide which materials to use for the floor, walls and ceiling. Lighting must also be considered, as it is key to creating the desired atmosphere.
The visual aspect should be enhanced by graphics, colors, logos, and text that will attract attention while also expressing the essence of the brand.
Screens and interactive media enhance the visitor experience, making it more engaging.
Find out how we can make your booth unique
Strategic exhibition booth design
All the elements designed during the planning stage always require knowledge of the client, the trade show and the audience.
Each company has its own history, personality, communication needs and specific business goals.
Likewise, each trade show event has its own identity and audience.
These elements are therefore also part of the design. Esplora is the bridge that connects the company to its audience, designing the ideal setting for them to meet.
